About

I come from a family of small business owners. I saw and experienced the challenges of running a family small business growing up. My dad ran the business, and my mom ran the books. I experienced the challenge of keeping track of business operations when I led central operations for a fleet of ten trucks in the food service industry early in my career. I spent a lot of time setting up systems and tools that made the business work (e.g., tracking profits, managing schedules, etc.). These were largely custom tools in spreadsheets because there wasn’t great software for managing profit and operations for the business.

I got more involved in trucking later while working at a payroll software company. We powered payroll software for all sorts of small businesses, and I led an effort to evaluate how to help trucking companies with payroll. When looking for trucking software partners, I was surprised by the poor quality of tools available for small trucking companies. Further, I was frustrated by some of the predatory practices in the trucking industry. It reminded me of the services that took advantage of my parents and their small business. I also deeply respected the hustle of the owner operators who built their businesses from the ground up.

That kicked off a year of getting to know truckers. I had family members who worked on the brokerage side of trucking, but I wanted to get to know the truckers, the owner operators, and the small fleet operators actually doing the work.